Besides getting into staring contests with Henrik Zetterberg, Craig Custance is the Editor-in-Chief of The Athletic Detroit and NHL Insider for The Athletic. He is also author of the book Behind the Bench: Inside the Minds of Hockey’s Greatest Coaches.
Before joining The Athletic, Custance was a senior writer for ESPN The Magazine, ESPN.com and ESPN Insider a position he held for six years. He was hired by ESPN after three years as a national hockey writer for The Sporting News.
Custance got his start in journalism at the Atlanta Journal-Constitution, where he was hired in 1999 serving in a number of capacities, from enterprise sports writer to Atlanta Thrashers beat writer. He left the AJC in 2008 after nearly a decade working for the newspaper.
He’s a graduate of Michigan State University and lives in Clinton Township, Michigan with his wife Cassie and three children.